Reverse Innovation

Reverse InnovationWhen brainstorming innovation strategies, most people or organizations try to find a “solution” to problems! And, according to numerous futurists, unearthing solutions is a tried and true way to go.

However, according to Simon Hill, CEO and co-founder of Wazoku, “problem solving” is sometimes old fashioned! In fact, he says, “Trying to force yourself or your employees to magically come up with new ideas to a challenge can sometimes prove pretty fruitless.”

So, what’s a better answer? Reverse thinking. Instead of trying to solve the problem, try to find out what can cause more of the same problem!

It may sound a little unconventional at first, but Hill says that it is a great way to get stakeholders to improve processes and business. Click here to learn more about this cool innovation tool!

– The IDEAWorks® Team


“Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved.”

~Walt Disney


About ideaworksblog

Nova Southeastern University Fischler School of Education
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