Brainstorming vs PAINSTORMINGPeople and organizations have been “brainstorming” for decades! The method was made popular by advertising executive Alex F. Osborn back in the 50’s after he found that employees were having problems coming up with creative ideas. Then called creative problem solving, Osborn began to develop techniques to remedy that problem. And, we are still using this system today to enhance creativity and innovation, but is the system of brainstorming still useful?  

Author and business coach Soren Kaplan seems to believe that most brainstorming sessions fall short of creating those breakthrough ideas that most organizations are looking for! Painstorming, he says, is the key to uncovering those awesome ideas. Click here to view the steps and download a template for plotting pain points!  


– The IDEAWorks® Team


“The good ideas are all hammered out in agony by individuals, not spewed out by groups.”

~Charles Browder


About ideaworksblog

Nova Southeastern University Fischler School of Education
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