Snowflakes? Morotcycles? Higher ed marketing? The 20-60-20 principle? And what do they have to do with each other? Kastelle points out that, to some degree or another, we all have problems with our “new-stuff” efforts! He outlines what he feels are three big obstacles that most of us share:
- Thinking you are a special snowflake;
- My boss won’t let me; and
- Resisting change
Kastelle shares tips on how to overcome the challenges, and digs into the gumption required for innovation with help from blogger Joe McCarthy.
It’s worth the read; Click here for details.